On the dot is a store-to-door delivery company with a mission to help UK retailers be front of mind for their customers.
Goal: Help SMEs, large enterprises and pharmacies around the UK understand the value of same day delivery while increasing On the dot’s search ranking and providing readers with consistently fresh content.
CBA Content teamed up with OTD to:
- Write authentic and authoritative blog posts aligned with their SEO plan
- Craft meta descriptions that included the main keyword and a call-to-action so readers would be inclined to visit the page
- Compose a Tweet, Facebook post and LinkedIn update for each blog post
- Provide visuals to accompany every post on the blog and social media