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Zen Tennis

Zen Tennis is a bamboo tennis clothing line dedicated to enhancing the style and comfort players bring to the court.

Goal: engage with the Zen Tennis community in a new and meaningful way by sharing informative and entertaining content.

CBA Content’s game plan consisted of:

  • Researching and writing a mix of tribe-building, evergreen blog posts for their website
  • Creating a welcome newsletter with a new signup discount code
  • Developing a clear image of their ideal customer
  • Promoting blog posts on ZT’s social media channels