4 Illuminating Steps to Listening to Your Audience (and Learning to Speak Their Language)

Have you ever traveled to a foreign city without planning anything except your plane ticket? If you have, I bet you felt lost and a bit overwhelmed by all the decisions you had to make on the spot - directions, accommodation, activities, meals. Most likely though you did some research and planning ahead of time … Continue reading 4 Illuminating Steps to Listening to Your Audience (and Learning to Speak Their Language)

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Dare to be Like Dracula: The Mesmerizing Power of History & Horror

Vampires look like humans. Some so beautiful they hypnotize people. Three such mesmerizing vampires seduced a lawyer from England, Jonathan Harker, when he visited Castle Dracula for the first time. It's not until after Harker escapes from the female vampires' deadly spell that he realizes Dracula, his host, only wants one thing: human blood. This … Continue reading Dare to be Like Dracula: The Mesmerizing Power of History & Horror

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3 Ways Mary Poppins Can Magically Boost Your Business

If you want this choice position Have a cheery disposition Rosy cheeks, no warts! Play games, all sort   Does that bring back any childhood memories? Luckily for Jane and Michael Banks, the qualifications set out in their Perfect Nanny advertisement brought Mary Poppins down from her cloud and into their playroom. A little magic … Continue reading 3 Ways Mary Poppins Can Magically Boost Your Business

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Real Talk: What’s Content (and Why Should You Care About It)?

You've heard this term, "content", being thrown around a lot lately. "If you're not producing content, then do you even exist?" they say. The word even makes up half of my business's name. But really, what is it? And why does it matter to your business? Since there is no one-size-fits-all answer to these questions, let's … Continue reading Real Talk: What’s Content (and Why Should You Care About It)?

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Easy as (Pizza) Pie: How to Make Your Customer Say Yes

Marinara or Margherita? Coca-Cola, birra or acqua? That's how they take your order at L'Antica Pizzeria da Michele in Naples, what some consider to be the best pizza place in the world. Sure, it doesn't hurt that this was the pizza Elizabeth Gilbert affectionately described in Eat, Pray, Love, but part of the restaurant's appeal is … Continue reading Easy as (Pizza) Pie: How to Make Your Customer Say Yes

blue butterfly

The Simple Art of Differentiating Yourself (and Attracting an Audience)

One of the first things you see when you exit the train station in Bath, Somerset, is an iconic British telephone booth filled with flowers. I've seen lots of red telephone booths, some lined with books inside, others vandalized and wreaking of urine, but never filled with purple primroses and intertwining ivy. I took a … Continue reading The Simple Art of Differentiating Yourself (and Attracting an Audience)

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The ‘This Is Us’ Approach to Evaluating Your Online Business

While catching up on one of my favorite American TV shows, This Is Us, Beth and Randall (a married couple) played a game called "Worst-Case Scenario." It's like a mental check they do with each other when something goes wrong. For example, when their foster daughter, Deja, is being difficult and moody all the time, they … Continue reading The ‘This Is Us’ Approach to Evaluating Your Online Business