The Magic of Matilda: How to Use Content to Help Others

making a wish

By the time she was two, Matilda had learned what most people learn in their early 30s: how to take care of herself. I’ve always thought being able to take care of yourself is an achievement in its own right. So doing it while you’re learning to talk? That’s a superpower. Rewatching the film adaptation […]

5 Simple Ways to Spring Clean Your Online Business

flower tree

Overheard in the office this morning: “The sun’s out so I can’t complain.” After a few grey days and long months of winter, that pretty much sums up my feelings exactly. Spring has officially sprung in the British capital! Even if I’m still in boots and a jumper (hey, it’s London) the sunnier weather signals […]

Dare to be Like Dracula: The Mesmerizing Power of History & Horror

vlad dracula

Vampires look like humans. Some so beautiful they hypnotize people. Three such mesmerizing vampires seduced a lawyer from England, Jonathan Harker, when he visited Castle Dracula for the first time. It’s not until after Harker escapes from the female vampires’ deadly spell that he realizes Dracula, his host, only wants one thing: human blood. This […]

A Bed & Breakfast Guide to Attracting New Visitors to Your Site

Old Station House B&B

The sun was setting as we walked up to our bed and breakfast in Broadway, a charming village in the Cotswolds. Andy opened the door with a warm handshake and a smile, welcoming us inside so we could drop our bags before he gave us a tour of the house. Starting in the entranceway, he gave […]

The Crystal Ball of CBA Content: 5 Bright Visions

crystal ball

It’s only natural, or supernatural rather, to look at the year ahead each January. In the past, I kept my goals largely to myself, but now that I’m fully responsible for the direction and success of my work life, I’ve decided to spend some time reflecting on the past year and set goals for this […]

Why French Cuisine is Good for Content Marketing

“[T]hey know what to do with every scrap of hoof, snout, entrail, and skin … Because they grew up with that all-important dictum. Use everything! (And use it well.)” This is how Anthony Bourdain describes the French style of cooking in his book, A Cook’s Tour. I picked up his collection of food and travel tales before […]

3 Ways Mary Poppins Can Magically Boost Your Business

silhouette of woman

 If you want this choice position  Have a cheery disposition  Rosy cheeks, no warts!  Play games, all sort Does that bring back any childhood memories? Luckily for Jane and Michael Banks, the qualifications set out in their Perfect Nanny advertisement brought Mary Poppins down from her cloud and into their playroom. A little magic could’ve had […]

How to Grow Your Content Strategy Like Lavender

Fields of lavender

Walking through lavender fields in south London last weekend, I was filled with happiness. The beauty, the sight, the smell was all a delight. This new experience wandering through rows of lavender got me thinking — is it possible to give your audience a similarly positive experience through content? Turns out, yes it is. Lavender […]

Real Talk: What’s Content (and Why Should You Care About It)?

woman on laptop

You’ve heard this term, “content”, being thrown around a lot lately. “If you’re not producing content, then do you even exist?” they say. The word even makes up half of my business’s name. But really, what is it? And why does it matter to your business? Since there is no one-size-fits-all answer to these questions, let’s […]

The Royal Wedding’s Guide to Bonding With Your Readers

Royal Wedding Crowd

“She looked back at us!” “We totally made eye contact!” That’s pretty much how it went (times 100) after Meghan Markle and Prince Harry rode past my friend and me during their wedding procession around Windsor. Meghan Markle and Prince Harry riding down the Long Walk in Windsor.Photo by Sydney Bailey. We felt a real […]

Easy as (Pizza) Pie: How to Make Your Customer Say Yes

girl in market

Marinara or Margherita? Coca-Cola, birra or acqua? That’s how they take your order at L’Antica Pizzeria da Michele in Naples, what some consider to be the best pizza place in the world. Sure, it doesn’t hurt that this was the pizza Elizabeth Gilbert affectionately described in Eat, Pray, Love, but part of the restaurant’s appeal is […]

The Simple Art of Differentiating Yourself (and Attracting an Audience)

blue butterfly

One of the first things you see when you exit the train station in Bath, Somerset, is an iconic British telephone booth filled with flowers. I’ve seen lots of red telephone booths, some lined with books inside, others vandalized and wreaking of urine, but never filled with purple primroses and intertwining ivy. I took a […]

The ‘This Is Us’ Approach to Evaluating Your Online Business

woman working on website

While catching up on one of my favorite American TV shows, This Is Us, Beth and Randall (a married couple) played a game called “Worst-Case Scenario.” It’s like a mental check they do with each other when something goes wrong. For example, when their foster daughter, Deja, is being difficult and moody all the time, they […]