How to Make the Most of Your Content (Without Reinventing the Wheel)

Keeping up with your business and personal wellbeing is particularly overwhelming at the moment. It’s a constant challenge to try and be productive, stay connected to colleagues, clients and customers, and come up with fresh content ideas. Today, we’re here to help lighten the load by making that last to-do item – content creation – […]

Get Creative and Stay Connected During Lockdown

As we find new ways to connect with our community and adjust to this ‘new normal’, it’s difficult to know how we should be offering to help. Like always, we want to provide solutions and make it easier for people to reach their goals. Only today these problems and goals look a lot different. Now, […]

A Shakespearean Guide to Writing Killer Landing Pages

Shakespeare

“My words fly up, my thoughts remain below. Words without thoughts never to heaven go.” The playwright behind this quote and many other famous lines of speech is none other than the Bard of Avon, William Shakespeare. The house where Shakespeare was born and grew up. Like most of his plays and poems, this quote […]

5 Simple Ways to Spring Clean Your Online Business

flower tree

Overheard in the office this morning: “The sun’s out so I can’t complain.” After a few grey days and long months of winter, that pretty much sums up my feelings exactly. Spring has officially sprung in the British capital! Even if I’m still in boots and a jumper (hey, it’s London) the sunnier weather signals […]

A Bed & Breakfast Guide to Attracting New Visitors to Your Site

Old Station House B&B

The sun was setting as we walked up to our bed and breakfast in Broadway, a charming village in the Cotswolds. Andy opened the door with a warm handshake and a smile, welcoming us inside so we could drop our bags before he gave us a tour of the house. Starting in the entranceway, he gave […]

3 Compelling Content Ideas to Win Over Your Audience’s Heart

woman jumping

The last bite of seafood pasta had been twirled onto my fork and finished off. None of us wanted to leave this restaurant, its beachy, open-air construction built right into the cliff. To remember it, we took a photo with the very friendly staff before saying ciao and grazie. It was a 30-minute walk back to the ferry, but […]

Easy as (Pizza) Pie: How to Make Your Customer Say Yes

girl in market

Marinara or Margherita? Coca-Cola, birra or acqua? That’s how they take your order at L’Antica Pizzeria da Michele in Naples, what some consider to be the best pizza place in the world. Sure, it doesn’t hurt that this was the pizza Elizabeth Gilbert affectionately described in Eat, Pray, Love, but part of the restaurant’s appeal is […]

This Content Checklist Will Make More People Want to Visit Your Site

Writing a checklist

Bathing suit…check. Passport…check. Boarding pass…check. If only improving your website’s content was as easy as preparing for a trip to the coast of Italy (I may be going there this weekend and it may be consuming all my thoughts). Well, if you knew how to prep your content and had a focused checklist to follow, […]

Put a Spring in Your Website’s Step With These 3 Revitalizing Tips

People working outside

Cafe doors are flung open. City dwellers flock to the park and I’m sipping on the first iced coffee of the season. It’s only mid-April but with temperatures in the 80s (close to 30°C), London has fallen under a summertime spell. Of course it won’t stay this warm for long, but while it does, let’s […]