for businesses who want to make a greater impact
Marketing is a broad term that covers many different moving parts of a business. It's anything from writing your brand statement to sending out newsletters and designing persuasive landing pages.
There are a lot of little (and big) pieces that go into an effective marketing plan, and with these custom solutions, those pieces become a lot easier to put together:
- Identifying your ideal customer means knowing exactly who your business is speaking to. If you don't know who that person is, inside and out, then you cannot create focused messages that truly connect with your community.
Solution: Using demographic data and company analysis, I will produce a clear picture of your ideal customer: what she likes, what bothers her, the sort of friends she has, how she spends her free time, and other traits that bring you closer to what she is thinking. Creating content and connecting with your customer comes a lot more naturally once you have this picture sketched out.
- Developing your unique selling proposition (USP) is the best way to pinpoint what makes your business stand out—what is it that your service does differently?—and better than the competition.
Solution: Taking a fresh look at your company and how it conducts business at the moment, I will strongly define your USP. This unique advantage will serve as the foundation for engaging marketing messages.
- Evaluating your website's content makes up the core of your custom marketing solution. Are the messages on your site clear and compelling? Do they attract visitors and give them a reason to stick around? This assessment will provide detailed recommendations on how to make each piece of content mean something to your audience.
Solution: I will review your website in depth and evaluate its clarity, check that calls to action are visually and verbally straightforward and determine if headlines are captivating and meaningful to your audience. Based on this review, I will map out and recommend specific content goals that will improve your customer relationship strategy.
These marketing solutions are all about breaking down the big picture (growing your business by making meaningful connections with your customers) into small, powerful pieces (a defined USP, enticing headlines, clear calls to action).
You might be a small business just starting out. Or a bigger company looking to refresh your website and marketing strategy. In either case, this is not a one-size-fits-all solution. My marketing services—whether you need help with one thing or many—are personal and focused on breathing new life into your business and creating exciting opportunities for your brand to grow.
And don't worry, if you know you'd like help marketing your business, but not sure exactly what that looks like yet, that's perfectly O.K. Contact me below or by email at firstname.lastname@example.org and we can set up a free, no-strings-attached call to iron out the details.
Want to mull it over? Check out my content marketing tips and inspo in the meantime.