EVOSSI is performance runwear for athletes who seek adventure, push themselves to new limits & inspire others.
The goal: educate, entertain & inspire the EVOSSI audience in order to create meaningful connections, win trust and ultimately lead community members to buy EVOSSI gear.
CBA Content’s strategy encompassed:
- Researching, writing and publishing articles for EVOSSI’s online journal
- Creating Instagram captions to promote their new summer collection
- Copyediting product pages so visitors are intrigued to learn more about EVOSSI’s performance wear