Honest Homes is an online platform that gives landlords and tenants all the tools they need to accelerate and automate the entire letting process.
The goal: become an invaluable resource for renters, landlords and the property market as a whole, using content solutions to help convert leads into active users.
CBA Content’s custom solution included:
- A step-by-step plan for moving landlords and tenants along the customer journey
- Producing copy for the site and onboarding process for tenants and landlords
- Coordinating and creating all marketing materials for Honest Homes’ investor campaign (a part of Virgin Start Up’s Crowdboost Programme)
- Writing newsletters, social media posts, video scripts, brochures and content for events to build trust and engage with the property market