Zen Tennis is a bamboo tennis clothing line dedicated to enhancing the style and comfort players bring to the court.

Goal: engage with the Zen Tennis community in a new and meaningful way by sharing informative and entertaining content.

CBA Content’s game plan consisted of:

• Researching and writing a mix of tribe-building, evergreen blog posts for their website

• Creating a welcome newsletter with a new signup discount code

• Developing a clear image of their ideal customer

• Promoting blog posts on ZT’s social media channels