Zen Tennis is a bamboo tennis clothing line dedicated to enhancing the style and comfort players bring to the court.
Goal: engage with the Zen Tennis community in a new and meaningful way by sharing informative and entertaining content.
CBA Content’s game plan consisted of:
- Researching and writing a mix of tribe-building, evergreen blog posts for their website
- Creating a welcome newsletter with a new signup discount code
- Developing a clear image of their ideal customer
- Promoting blog posts on ZT’s social media channels