Social Media Guidance
for businesses who want to make meaningful connections
Social media is where the customer journey begins. Your audience is not solely paying attention to your brand at this stage, but this is where potential customers can be introduced to your company.
These first impressions are important because, if done well, they can attract the right type of people to your brand and bring them to your site (where you can hold their attention better). So whether you are using social media or not, these coaching services help your business connect with the right people at the right time.
- Finding your voice on social media is not as intuitive as it seems. You don't want to sound like a robot, nor do you want to be too casual and share everything with your audience. Setting the appropriate tone and customizing your content per platform (Instagram, Facebook and Twitter are very different beasts) will help create a conversation that others want to be a part of.
Solution: I will create a social style guide for your company based on your brand identity. This guide will include the type of content to share (i.e. attractive content), how to customize content for each platform (Instagram, Twitter and Facebook) and the kind of visuals that will increase engagement.
- Establishing best social media practices will streamline your social workflow and make it easier (and more enjoyable) to interact with your community. Social media is a fantastic way to listen to your audience and understand what they really want, so putting best practices in place will give you better insights into your ideal customer.
Solution: Using built-in analytical tools like Instagram's and Facebook's insights tracker, I will map out your audience's activity and demographics by platform. I will also uncover the engagement levels of your top-performing posts. All of this will be packaged in a document that outlines key social-sharing tactics: when to publish content, on which platform to post updates and how to optimize content for each platform.
- Measuring engagement brings your social media strategy full circle. The last thing you want to do is to share your carefully-crafted content on social and not track its performance. During this analysis phase, you can really listen to your community and see what resonated the most with them.
Solution: Based on metrics you may already be tracking, I will set up and introduce you to other engagement tools that provide great insights into your social followers. Some are free, like Google Analytics and Instagram's built-in insights, and some are paid, like Hootsuite and Buffer. Once everything is set up, I will create a baseline report that shows how your social posts are currently performing and then I will demonstrate how to pull these metrics yourself.
You might be a new business in need of putting together a social media strategy from scratch. Or you might be more established with your social pages up and running. In either case, my social media services are not a one-size-fits-all fix. I want to find the best social media solution for your workflow so that you can become a better listener online and as a result, increase your audience engagement.
Let's chat about how to create a social media strategy that doesn't stress you out. Leave your details below or email me at firstname.lastname@example.org. If you'd like to talk through possible solutions, we can iron out details over a free, no-strings-attached phone call.
Still mulling it over? Check out my content marketing tips and inspo in the meantime.
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