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My Favorite Way for Coming Up With New Ideas (and How to Generate Your Own)

Consider these three facts: The best pizzeria in the world doesn't use menus that's how easy they make it for you to decide - Marinara or Margherita. Growing lavender is a gradual process that takes some nurturing if you want it to last for years. Shakespeare is the master of capturing and holding an audience's … Continue reading My Favorite Way for Coming Up With New Ideas (and How to Generate Your Own)

4 Illuminating Steps to Listening to Your Audience (and Learning to Speak Their Language)

Have you ever traveled to a foreign city without planning anything except your plane ticket? If you have, I bet you felt lost and a bit overwhelmed by all the decisions you had to make on the spot - directions, accommodation, activities, meals. Most likely though you did some research and planning ahead of time … Continue reading 4 Illuminating Steps to Listening to Your Audience (and Learning to Speak Their Language)