Your Museum’s Online Story Is More Important Than Ever. Here’s How To Get It Right.
In London, there has been a 22.5% increase in web traffic during the COVID-19 pandemic. The British Museum has seen a 120% increase in traffic to its website compared to last year. People have more time to spend online during lockdown, and the data shows that they’re using that time to connect with art, culture […]
My Favorite Way for Coming Up With New Ideas (and How to Generate Your Own)
Consider these three facts: The best pizzeria in the world doesn’t use menus that’s how easy they make it for you to decide – Marinara or Margherita. Growing lavender is a gradual process that takes some nurturing if you want it to last for years. Shakespeare is the master of capturing and holding an audience’s […]
4 Illuminating Steps to Listening to Your Audience (and Learning to Speak Their Language)
Have you ever traveled to a foreign city without planning anything except your plane ticket? If you have, I bet you felt lost and a bit overwhelmed by all the decisions you had to make on the spot – directions, accommodation, activities, meals. Most likely though you did some research and planning ahead of time […]
The Magic of Matilda: How to Use Content to Help Others
“By the time she was two, Matilda had learned what most people learn in their early 30s: how to take care of herself.” Matilda (1996) I’ve always thought being able to take care of yourself is an achievement in its own right. So doing it while you’re learning to talk? That’s a superpower. Rewatching the […]
3 Meaningful Ways to Connect with Your Online Community
We had 30 minutes to kill before the next bus to Chatsworth, so we started making our way to a coffee shop around the corner. Before going in, I noticed a man in a big green coat and checkered Sherlock Holmes hat talking to my boyfriend. He had just arrived from Baslow, a town over, […]