By the time she was two, Matilda had learned what most people learn in their early 30s: how to take care of herself. I've always thought being able to take care of yourself is an achievement in its own right. So doing it while you're learning to talk? That's a superpower. Rewatching the film adaptation … Continue reading The Magic of Matilda: How to Use Content to Help Others
You've heard this term, "content", being thrown around a lot lately. "If you're not producing content, then do you even exist?" they say. The word even makes up half of my business's name. But really, what is it? And why does it matter to your business? Since there is no one-size-fits-all answer to these questions, let's … Continue reading Real Talk: What’s Content (and Why Should You Care About It)?
While catching up on one of my favorite American TV shows, This Is Us, Beth and Randall (a married couple) played a game called "Worst-Case Scenario." It's like a mental check they do with each other when something goes wrong. For example, when their foster daughter, Deja, is being difficult and moody all the time, they … Continue reading The ‘This Is Us’ Approach to Evaluating Your Online Business