About

Welcome to CBA Content — a source of fresh content for your unique business and audience

Are you looking to make meaningful connections with your online community?

Do you want to give your audience more helpful advice and valuable solutions?

Wouldn’t it be awesome to have people visit your site because they feel like they can relate to you on a personal level and know that you always have the answers they are looking for?

If you’re thinking what I’m thinking, then you’re in the right place.

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Here’s me. Sitting in the same colorful alleyway as above, hidden off a side street in Notting Hill.

I’m Celeste Allen, the content producer, marketing strategist, and writer behind CBA Content.

Prior to starting CBA Content, I was an editor at Mashable and marketer at the Wall Street Journal. The bulk of my work experience has consisted of developing marketing plans and customizing sales proposals for a variety of clients as well as editing and publishing content for an internet-loving audience.

Two very different jobs, but at the end of the day, I was working to produce the same thing: irresistible content.

And the same is true for everything I create at CBA Content, whether that’s a refined marketing strategy, a helpful blog post, an interactive conversation on social media or a refreshed website.

Why work with me?

I’m not just interested in the content (although that’s a big part of it).

I want to get to know you and what your company stands for. I’m curious about why you started your business; what part of the job you’re most excited about; where you see the brand in the next year.

So along with writing high-quality articles and mapping out effective audience development strategies, I value getting to know your brand and what makes your business tick and get stuck.

At the same time, I put myself in your audience’s shoes to figure out what they like, believe and enjoy doing. And also, what they can’t stand and lose sleep over.

Because that’s where the magic happens: at the intersection of your business domain and your audience’s world.

So, could your website use some magic?

Then let’s chat about a custom content solution for your business and chart an enchanting journey for your audience.

Still thinking it over? Sign up for my newsletter in the meantime to receive content marketing tips and inspiration.

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Looking forward to hearing from you!

P.s. I’d love to connect with you on Facebook, Instagram, and Twitter.