1.
Content Map
The first step gets to the heart of your audience and content goals: Who are you creating content for and what are you trying to achieve?
To help answer this, we lay out a custom Content Map that looks closely at your ideal customers and how your business is uniquely positioned to help them.
We will:
• Provide market, audience and
competitor research
• Identify themes, topics and
trends that align with your
community
• Finalise the project scope:
content angle, deliverables (length, social copy, imagery) and
strategy (platform, timing, KPIs)
2.
Create & Excite
Using your Content Map as our guide, this step is all about bringing the content to life.
We will see where your audience’s interests and values overlap with your business’s mission and expertise to create an original, engaging and informative piece of content for your community.
This includes:
• A detailed outline with background research and subheadings
• Interviews with experts and
industry leaders
• Writing the first draft
• Incorporating your feedback and
copy edits
• Submitting the final version and
outstanding deliverables
3.
Track & Optimise
It’s time for your community to enjoy and engage with your content! Once published on the designated platform, we can see how your audience interacts with your content.
These insights will show what people are most interested in and help generate a fresh batch of content
ideas.
We do this by tracking:
• Engagement: page views, clicks, social shares
• Audience size across the
website, social media and
newsletter
• Conversions: sign-ups, purchases, subscribers
Together, we will
tell your story in a way that
captivates and resonates
with your audience.
Not sure where
your content
strategy stands?
Take our short quiz to help you see
where you are on your content journey.
Are you ready to give your community something they care about, connect with and need?
Our tailored content solution will bring you closer to
your customer and help your business grow.
Provide your details here and we will be in touch to
see how we can help.
