Use This Victorian Trick to Know Your Readers Better
Thomas and Jane Carlyle’s home in London was the place to be during the Victorian Era. Charles Dickens, Oscar Wilde, Lord Tennyson and Elizabeth Barrett Browning are a few of the literary giants who visited the writers’ home, engaging in worldly debates and friendly chats by the fire. The Carlyles moved to Chelsea in 1834 […]
The Magic of Matilda: How to Use Content to Help Others
“By the time she was two, Matilda had learned what most people learn in their early 30s: how to take care of herself.” Matilda (1996) I’ve always thought being able to take care of yourself is an achievement in its own right. So doing it while you’re learning to talk? That’s a superpower. Rewatching the […]
3 Ways Mary Poppins Can Magically Boost Your Business
“If you want this choice position Have a cheery disposition Rosy cheeks, no warts! Play games, all sort” Does that bring back any childhood memories? Luckily for Jane and Michael Banks, the qualifications set out in their Perfect Nanny advertisement brought Mary Poppins down from her cloud and into their playroom. A little magic could’ve had […]
How to Grow Your Content Strategy Like Lavender
Walking through lavender fields in south London last weekend, I was filled with happiness. The beauty, the sight, the smell was all a delight. This new experience wandering through rows of lavender got me thinking — is it possible to give your audience a similarly positive experience through content? Turns out, yes it is. Lavender […]
The Royal Wedding’s Guide to Bonding With Your Readers
“She looked back at us!” “We totally made eye contact!” That’s pretty much how it went (times 100) after Meghan Markle and Prince Harry rode past my friend and me during their wedding procession around Windsor. We felt a real connection with Meghan, especially after seeing the personal and modern touches she put on the […]