How to Attract Visitors to Your Website – and Keep Them Coming Back (An Illustrated Guide)
As an art gallery, museum or heritage centre, creating a website and online experience that attracts visitors – and keeps them coming back – is the ultimate goal. Though getting to that point doesn’t come without its challenges. All of your cultural centre’s objects, stories and resources might be racing through your mind right now […]
3 Ways to Put the Spotlight on Your Audience
Mardi Gras looks a lot different this year. Typically a weeks-long carnival celebrated in New Orleans from Twelfth Night to Fat Tuesday, Mardi Gras has effectively been cancelled due to the Covid-19 pandemic. If it weren’t for the city’s unwavering spirit and creative residents, the celebrations might have been completely thrown out the window. But […]
5 Art Galleries With The Best Digital Content Strategies
As museums and galleries prepare for reopening on July 4th, we think now is a great moment to take a look at the best digital content strategies in the gallery world. Since digital content will continue to enhance cultural experiences outside of physical exhibitions, it’s important to keep your online audience top of mind. Because […]
3 Simple Ways to Check In With Yourself and Your Community During the Coronavirus Crisis
As the world continues to fight the coronavirus outbreak, we find ourselves adapting to new ways of life and work. Our routines look vastly different, the economy has plunged and uncertainty looms overhead. It’s certainly not business as usual, so how do we carry on? With this new space between us and our friends, coworkers […]
Use This Victorian Trick to Know Your Readers Better
Thomas and Jane Carlyle’s home in London was the place to be during the Victorian Era. Charles Dickens, Oscar Wilde, Lord Tennyson and Elizabeth Barrett Browning are a few of the literary giants who visited the writers’ home, engaging in worldly debates and friendly chats by the fire. The Carlyles moved to Chelsea in 1834 […]
White Papers Made Simple: Their Star Role in Content Marketing
At its core, a white paper is a guide that solves a problem for its reader. So not unlike a blog post or ebook? Correct, these content types all work to solve a problem for their audience, but white papers have certain qualities that set them apart. For example, white papers are longer than blog […]
Leonardo’s Drawings: An Enlightening Exercise in Understanding Your Audience
By the end of his life, Leonardo da Vinci had drawn thousands of sketches on the human body, horses, plants, architecture, engineering, maps, forces of nature – anything that captured his imagination. 500 years later and these drawings give us one of the closest and clearest looks into the Renaissance master’s mind. To celebrate his […]
A Shakespearean Guide to Writing Killer Landing Pages
“My words fly up, my thoughts remain below. Words without thoughts never to heaven go.” The playwright behind this quote and many other famous lines of speech is none other than the Bard of Avon, William Shakespeare. Like most of his plays and poems, this quote from Hamlet still holds meaning some 400 years later. […]
March of the Penguins: 3 Rituals to Enrich Your Client Relationships
Emperor penguins are extraordinary animals. For starters, they return to the same stretch of frozen water every winter to mate and give life to the next generation of penguins. In between finding a mate and nudging their chick onto the ice for the first time, they endure brutal weather elements (up to -60°C / -76°F), […]
How to Immerse Readers in Your Content
When we arrived at the Music Box Village, people had already taken their seats. The film hadn’t started yet but it was plain to see that the show had already begun. We were the actors and actresses, lovers and mistresses, dancers and revellers, dressed as Voodoo maidens and Rio Casanovas. Coinciding with Valentine’s Day, the […]
The Royal Wedding’s Guide to Bonding With Your Readers
“She looked back at us!” “We totally made eye contact!” That’s pretty much how it went (times 100) after Meghan Markle and Prince Harry rode past my friend and me during their wedding procession around Windsor. We felt a real connection with Meghan, especially after seeing the personal and modern touches she put on the […]
3 Compelling Content Ideas to Win Over Your Audience’s Heart
The last bite of seafood pasta had been twirled onto my fork and finished off. None of us wanted to leave this restaurant, its beachy, open-air construction built right into the cliff. To remember it, we took a photo with the very friendly staff before saying ciao and grazie. It was a 30-minute walk back to the ferry, but […]
The Simple Art of Differentiating Yourself (and Attracting an Audience)
One of the first things you see when you exit the train station in Bath, Somerset, is an iconic British telephone booth filled with flowers. I’ve seen lots of red telephone booths, some lined with books inside, others vandalized and reeking of urine, but never filled with purple primroses and intertwining ivy. I took a […]