White Papers Made Simple: Their Star Role in Content Marketing
At its core, a white paper is a guide that solves a problem for its reader. So not unlike a blog post or ebook? Correct, these content types all work to solve a problem for their audience, but white papers have certain qualities that set them apart. For example, white papers are longer than blog […]
Dare to be Like Dracula: The Mesmerizing Power of History & Horror
Vampires look like humans. Some so beautiful they hypnotize people. Three such mesmerizing vampires seduced a lawyer from England, Jonathan Harker, when he visited Castle Dracula for the first time. It’s not until after Harker escapes from the female vampires’ deadly spell that he realizes Dracula, his host, only wants one thing: human blood. This […]
How to Grow Your Content Strategy Like Lavender
Walking through lavender fields in south London last weekend, I was filled with happiness. The beauty, the sight, the smell was all a delight. This new experience wandering through rows of lavender got me thinking — is it possible to give your audience a similarly positive experience through content? Turns out, yes it is. Lavender […]