Leonardo’s Drawings: An Enlightening Exercise in Understanding Your Audience
By the end of his life, Leonardo da Vinci had drawn thousands of sketches on the human body, horses, plants, architecture, engineering, maps, forces of nature – anything that captured his imagination. 500 years later and these drawings give us one of the closest and clearest looks into the Renaissance master’s mind. To celebrate his […]
Why French Cuisine is Good for Content Marketing
“[T]hey know what to do with every scrap of hoof, snout, entrail, and skin … Because they grew up with that all-important dictum. Use everything! (And use it well.)” This is how Anthony Bourdain describes the French style of cooking in his book, A Cook’s Tour. I picked up his collection of food and travel tales before […]
For the Love of London: What This Content Creation Venture Has Taught Me So Far
Keep laundry and other chores on Sundays. Set alarm clock (and get up) on weekdays. Grab a newspaper from the tube station every day. This sounds more like personal to-dos than work ones, doesn’t it? That’s because ever since I decided to go it alone and start my own content creation business, I’ve had to […]
3 Compelling Content Ideas to Win Over Your Audience’s Heart
The last bite of seafood pasta had been twirled onto my fork and finished off. None of us wanted to leave this restaurant, its beachy, open-air construction built right into the cliff. To remember it, we took a photo with the very friendly staff before saying ciao and grazie. It was a 30-minute walk back to the ferry, but […]