5 Hashtags Creating a Buzz in the Museum and Heritage Community (and How To Start Your Own)
Hashtags are like puzzle pieces – they represent a small part of a bigger picture, idea or conversation. Each hashtag has its own shape and fits together to create a coherent message. Used across social media – on Instagram, Twitter, Pinterest – hashtags are an effective way to bring like-minded people together. They lead discussions, […]
How to Attract Visitors to Your Website – and Keep Them Coming Back (An Illustrated Guide)
As an art gallery, museum or heritage centre, creating a website and online experience that attracts visitors – and keeps them coming back – is the ultimate goal. Though getting to that point doesn’t come without its challenges. All of your cultural centre’s objects, stories and resources might be racing through your mind right now […]
3 Ways to Put the Spotlight on Your Audience
Mardi Gras looks a lot different this year. Typically a weeks-long carnival celebrated in New Orleans from Twelfth Night to Fat Tuesday, Mardi Gras has effectively been cancelled due to the Covid-19 pandemic. If it weren’t for the city’s unwavering spirit and creative residents, the celebrations might have been completely thrown out the window. But […]
Get Creative and Stay Connected During Lockdown
As we find new ways to connect with our community and adjust to this ‘new normal’, it’s difficult to know how we should be offering to help. Like always, we want to provide solutions and make it easier for people to reach their goals. Only today these problems and goals look a lot different. Now, […]
3 Simple Ways to Check In With Yourself and Your Community During the Coronavirus Crisis
As the world continues to fight the coronavirus outbreak, we find ourselves adapting to new ways of life and work. Our routines look vastly different, the economy has plunged and uncertainty looms overhead. It’s certainly not business as usual, so how do we carry on? With this new space between us and our friends, coworkers […]
4 Illuminating Steps to Listening to Your Audience (and Learning to Speak Their Language)
Have you ever traveled to a foreign city without planning anything except your plane ticket? If you have, I bet you felt lost and a bit overwhelmed by all the decisions you had to make on the spot – directions, accommodation, activities, meals. Most likely though you did some research and planning ahead of time […]