Use This Victorian Trick to Know Your Readers Better
Thomas and Jane Carlyle’s home in London was the place to be during the Victorian Era. Charles Dickens, Oscar Wilde, Lord Tennyson and Elizabeth Barrett Browning are a few of the literary giants who visited the writers’ home, engaging in worldly debates and friendly chats by the fire. The Carlyles moved to Chelsea in 1834 […]
March of the Penguins: 3 Rituals to Enrich Your Client Relationships
Emperor penguins are extraordinary animals. For starters, they return to the same stretch of frozen water every winter to mate and give life to the next generation of penguins. In between finding a mate and nudging their chick onto the ice for the first time, they endure brutal weather elements (up to -60°C / -76°F), […]
How to Immerse Readers in Your Content
When we arrived at the Music Box Village, people had already taken their seats. The film hadn’t started yet but it was plain to see that the show had already begun. We were the actors and actresses, lovers and mistresses, dancers and revellers, dressed as Voodoo maidens and Rio Casanovas. Coinciding with Valentine’s Day, the […]
The Royal Wedding’s Guide to Bonding With Your Readers
“She looked back at us!” “We totally made eye contact!” That’s pretty much how it went (times 100) after Meghan Markle and Prince Harry rode past my friend and me during their wedding procession around Windsor. We felt a real connection with Meghan, especially after seeing the personal and modern touches she put on the […]
The Simple Art of Differentiating Yourself (and Attracting an Audience)
One of the first things you see when you exit the train station in Bath, Somerset, is an iconic British telephone booth filled with flowers. I’ve seen lots of red telephone booths, some lined with books inside, others vandalized and reeking of urine, but never filled with purple primroses and intertwining ivy. I took a […]