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Leonardo’s Drawings: An Enlightening Exercise in Understanding Your Audience

By the end of his life, Leonardo da Vinci had drawn thousands of sketches on the human body, horses, plants, architecture, engineering, maps, forces of nature - anything that captured his imagination. 500 years later and these drawings give us one of the closest and clearest looks into the Renaissance master's mind. A presumed self-portrait … Continue reading Leonardo’s Drawings: An Enlightening Exercise in Understanding Your Audience

4 Illuminating Steps to Listening to Your Audience (and Learning to Speak Their Language)

Have you ever traveled to a foreign city without planning anything except your plane ticket? If you have, I bet you felt lost and a bit overwhelmed by all the decisions you had to make on the spot - directions, accommodation, activities, meals. Most likely though you did some research and planning ahead of time … Continue reading 4 Illuminating Steps to Listening to Your Audience (and Learning to Speak Their Language)

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3 Ways Mary Poppins Can Magically Boost Your Business

If you want this choice position Have a cheery disposition Rosy cheeks, no warts! Play games, all sort   Does that bring back any childhood memories? Luckily for Jane and Michael Banks, the qualifications set out in their Perfect Nanny advertisement brought Mary Poppins down from her cloud and into their playroom. A little magic … Continue reading 3 Ways Mary Poppins Can Magically Boost Your Business

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The ‘This Is Us’ Approach to Evaluating Your Online Business

While catching up on one of my favorite American TV shows, This Is Us, Beth and Randall (a married couple) played a game called "Worst-Case Scenario." It's like a mental check they do with each other when something goes wrong. For example, when their foster daughter, Deja, is being difficult and moody all the time, they … Continue reading The ‘This Is Us’ Approach to Evaluating Your Online Business