5 Hashtags Creating a Buzz in the Museum and Heritage Community (and How To Start Your Own)
Hashtags are like puzzle pieces – they represent a small part of a bigger picture, idea or conversation. Each hashtag has its own shape and fits together to create a coherent message. Used across social media – on Instagram, Twitter, Pinterest – hashtags are an effective way to bring like-minded people together. They lead discussions, […]
Your Museum’s Online Story Is More Important Than Ever. Here’s How To Get It Right.
In London, there has been a 22.5% increase in web traffic during the COVID-19 pandemic. The British Museum has seen a 120% increase in traffic to its website compared to last year. People have more time to spend online during lockdown, and the data shows that they’re using that time to connect with art, culture […]
Experiencing Art and Culture in Lockdown: What’s Changed and How Will We Adapt?
Before lockdown, we might have filled our Saturday afternoons with a trip to a museum after brunch with friends, ending the day in a South Kensington pub to discuss the exhibition we’d seen. Now the galleries, museums, cafes, pubs, and other weekend hangout spots are closed due to COVID-19, we’ve had to make our own […]