How to Attract Visitors to Your Website – and Keep Them Coming Back (An Illustrated Guide)

As an art gallery, museum or heritage centre, creating a website and online experience that attracts visitors – and keeps them coming back – is the ultimate goal. Though getting to that point doesn’t come without its challenges. All of your cultural centre’s objects, stories and resources might be racing through your mind right now […]
3 Ways to Put the Spotlight on Your Audience

Mardi Gras looks a lot different this year. Typically a weeks-long carnival celebrated in New Orleans from Twelfth Night to Fat Tuesday, Mardi Gras has effectively been cancelled due to the Covid-19 pandemic. If it weren’t for the city’s unwavering spirit and creative residents, the celebrations might have been completely thrown out the window. But […]
What It’s Like Visiting London’s Museums Again

After nearly four months of being closed, museums and galleries across England were able to reopen their doors at the beginning of July. While it took the CBA Content team – me and Rachael – a month to book our return visits, it was well worth the wait. To follow in our footsteps and see […]