Swing Into Marketing: Creative Campaigns, Original Strategies, and All That Jazz

Street band

It don’t mean a thing, if it ain’t got that swing!  Today we are drawing upon the wisdom of JAZZ. Considered the first American art form, jazz originated in New Orleans, Louisiana, among African-American communities in the late 19th and early 20th centuries. It then gave the roar to the roaring 20s and birthed R’n’B […]

By the Book: 4 Ways Libraries Can Improve Your Social Media Strategy

A library, which can be a museum or an art gallery in itself, is a goldmine for inspiration and storytelling ideas. As an owner or a manager of a cultural space, in a library, you may find windows into your own artifacts and artists, and connect the dots between your creative organization and its history, […]

A Christmas Carol: Content Marketing Lessons from Dickensian Ghosts

Stave One: The Spirit of Christmas Joy to the world, it’s that time of year again! Christmas is here, bringing good cheer, and all sorts of incentives for reflection, planning, and resolutions. It’s a unique point in the 12-month period when one chapter is nearing its end and another one is about to begin. This […]

Halloween Marketing Guide: Grave Mistakes and Spooky Good Advice

halloween print

Imagine you’re a witch brewing a potion. It’s perking and bubbling in your cauldron, you keep adding bat wings and spider legs, whatever deemed worthy lands in the mixture. Since losing your grimoire some 90 years ago you’ve been pretty much winging your recipes. Sure, the potions’ potency has diminished and they lack in taste […]