Witchcraft and Wizardry: Value-Based Marketing Lessons from Hogwarts
Do you believe in the magic of marketing? Whether you’re a Witch, Wizard, or a Muggle, with your acceptance letter or without, welcome aboard the Hogwarts Express! In this blog post, we’re visiting the most famous school of magic to teach you how to create enchanting content, put a spell on your audience, and charm […]
E-volve: 3 Content-Driven Ways Your Museum Can Grow Online
We’ll play Captain Obvious for a second and say what’s on many museum workers’ minds: there is no stopping the rapid evolution of the digital world and our marketing strategies need to keep up. We know it can be overwhelming and discouraging at times so today we’re stripping what we know down to three essential […]
Swing Into Marketing: Creative Campaigns, Original Strategies, and All That Jazz
It don’t mean a thing, if it ain’t got that swing! Today we are drawing upon the wisdom of JAZZ. Considered the first American art form, jazz originated in New Orleans, Louisiana, among African-American communities in the late 19th and early 20th centuries. It then gave the roar to the roaring 20s and birthed R’n’B […]
By the Book: 4 Ways Libraries Can Improve Your Social Media Strategy
A library, which can be a museum or an art gallery in itself, is a goldmine for inspiration and storytelling ideas. As an owner or a manager of a cultural space, in a library, you may find reflections of your own artifacts and artists, and connect the dots between your creative organization and its history, […]
Fear Your Content Nevermore: Edgar Allan Poe on the Unity of Effect in Brand Storytelling
Artists and marketers unite! Unite in the unity of effect. Sounds mysterious? It’s because today’s wisdom comes from the one and only Edgar Allan Poe – the architect of the gothic tale, the father of the horror genre, the progenitor of early science fiction and detective story, and the master of the macabre. With his […]
A Christmas Carol: Content Marketing Lessons from Dickensian Ghosts
Stave One: The Spirit of Christmas Joy to the world, it’s that time of year again! Christmas is here, bringing good cheer, and all sorts of incentives for reflection, planning, and resolutions. It’s a unique point in the 12-month period when one chapter is nearing its end and another one is about to begin. This […]
Conquering Writer’s Block: One Marketer’s Quest to Live Out the Hero’s Journey
Her third cup of coffee was getting cold. Sat at the typewriter, slightly apprehensive of the blank page staring back at her, she knew it was already judging every word that was about to stain its purity. Some say, there’s no such thing as writer’s block. Why, then, did it seem like an impossible task […]
Halloween Marketing Guide: Grave Mistakes and Spooky Good Advice
Imagine you’re a witch brewing a potion. It’s perking and bubbling in your cauldron, you keep adding bat wings and spider legs, whatever deemed worthy lands in the mixture. Since losing your grimoire some 90 years ago you’ve been pretty much winging your recipes. Sure, the potions’ potency has diminished and they lack in taste […]