Christmas at Jane Austen’s House: A Most Wonderful Delight

Jane Austen's House Museum

Jane Austen’s historic home and museum in Chawton, Hampshire, became the centre of a tragic tale this year. Like many museums all over the world, the museum was forced to close in March due to the coronavirus pandemic. This meant the house where Jane Austen lived and wrote Pride and Prejudice, Emma, Sense and Sensibility […]

Content Marketing For Arts Charities: 5 Ways Kazzum Arts Is Doing It Right

Money is often cited as a barrier by arts charities and smaller cultural businesses to having a winning content marketing strategy. The truth is, you don’t need to be a big flashy company with a sizable marketing budget to grow online. In this post, we’re showing you how impactful marketing is not about the amount […]

What It’s Like Visiting London’s Museums Again

The V&A

After nearly four months of being closed, museums and galleries across England were able to reopen their doors at the beginning of July. While it took the CBA Content team – me and Rachael – a month to book our return visits, it was well worth the wait. To follow in our footsteps and see […]

5 Art Galleries With The Best Digital Content Strategies

Serpentine Gallery

As museums and galleries prepare for reopening on July 4th, we think now is a great moment to take a look at the best digital content strategies in the gallery world. Since digital content will continue to enhance cultural experiences outside of physical exhibitions, it’s important to keep your online audience top of mind. Because […]

Experiencing Art and Culture in Lockdown: What’s Changed and How Will We Adapt?

The Wallace Collection

Before lockdown, we might have filled our Saturday afternoons with a trip to a museum after brunch with friends, ending the day in a South Kensington pub to discuss the exhibition we’d seen. Now the galleries, museums, cafes, pubs, and other weekend hangout spots are closed due to COVID-19, we’ve had to make our own […]

Why Walking in London is The Best Way to Explore Its Past

To put it simply: London is a city best explored on foot. While we have the most comprehensive public transport system in the UK, taking you anywhere in the city (more or less) seamlessly, it’s incredible how much you miss while underground or on a winding bus route. One of London’s greatest charms is its […]

Show Some Love For London: 5 Ways To Celebrate The City’s Culture

London skyline

While Cupid and romantic gestures normally take centre stage on St. Valentine’s Day, we’re here to show some love for the city we call home: an ode to London, one of the world’s great cultural capitals. Whether you want to illuminate your evenings with rising stars at the National Theatre, or clear your mind with […]

The New Cork Street: 5 Reasons to Visit Mayfair’s Galleries

For Londoners and visitors alike, Mayfair retains a reputation of opulence, wealth and exclusivity. Take the dozens of art dealerships off Piccadilly, for instance, selling collectors beautiful authentic paintings with seriously steep price tags. While I certainly wasn’t looking to buy any art when I visited Cork Street for the first time, I wasn’t sure […]

Victorian Trees and Tudor Pies: Exploring Customs of Christmas Past

Sutton House Christmas

It’s the most wonderful time of the year: the holiday season, where we reflect on the year gone by, spend time with friends and family and inevitably indulge in our favourite traditions. During this festive time of reflection and celebration, have you ever considered how far back Christmas traditions go? I certainly hadn’t, until I […]

Like Mary Quant, Dare to be Different in Your Content Marketing

Mary Quant Fashion Exhibit

London-born fashion designer Mary Quant has gone down in history for her striking, daring and exciting takes on ordinary clothes in the 1960s. She is best known for popularising – some even say inventing – the miniskirt, and making fashion fun, accessible and practical for the modern woman. Fast forward to 2019 and you can […]

Use This Victorian Trick to Know Your Readers Better

Victorian fashion

Thomas and Jane Carlyle’s home in London was the place to be during the Victorian Era. Charles Dickens, Oscar Wilde, Lord Tennyson and Elizabeth Barrett Browning are a few of the literary giants who visited the writers’ home, engaging in worldly debates and friendly chats by the fire. The Carlyles moved to Chelsea in 1834 […]

Leonardo’s Drawings: An Enlightening Exercise in Understanding Your Audience

Vitruvian man

By the end of his life, Leonardo da Vinci had drawn thousands of sketches on the human body, horses, plants, architecture, engineering, maps, forces of nature – anything that captured his imagination. 500 years later and these drawings give us one of the closest and clearest looks into the Renaissance master’s mind. To celebrate his […]

A Shakespearean Guide to Writing Killer Landing Pages

Shakespeare

“My words fly up, my thoughts remain below. Words without thoughts never to heaven go.” The playwright behind this quote and many other famous lines of speech is none other than the Bard of Avon, William Shakespeare. Like most of his plays and poems, this quote from Hamlet still holds meaning some 400 years later. […]

Dare to be Like Dracula: The Mesmerizing Power of History & Horror

vlad dracula

Vampires look like humans. Some so beautiful they hypnotize people. Three such mesmerizing vampires seduced a lawyer from England, Jonathan Harker, when he visited Castle Dracula for the first time. It’s not until after Harker escapes from the female vampires’ deadly spell that he realizes Dracula, his host, only wants one thing: human blood. This […]

How Creators Create: A Plastic Surgeon’s Love of Pottery

clay

He credits his early creative drive to spending three years in kindergarten — the advantage of being grouped together with his older brother — and his later breakthroughs in breast reconstruction, he believes were due in part to specializing in a more creative field of medicine: plastic surgery. Given his background, pottery seems to be […]