Behind the Scenes at CBA Content: Autumn 2020

A lot has been going on here at CBA Content. We might not be able to meet in the office or go on cultural days out as we had planned, but we’ve certainly been hard at work creating some awesome content from home.

Since it’s been a while since our last update, we thought it would be nice to touch base and write about what we’ve been up to over the last few months, and what we’re excited about in the coming weeks (read to the bottom for a special content offer).

What we’ve been up to

We’ve been busy making all sorts of digital content for some inspiring publications and clients. For analytics startup One Further, we’ve worked on some insightful blog posts about web analytics for museums, how data can improve online ticketing, Google Ad Grants, and SEO (soon to be published).

If you follow us on Instagram, you’ll have seen Celeste’s first foray into travel vlogging with Lonely Planet. In it she takes viewers on a tour around Kensington Gardens, showing her favourite sites and sharing interesting facts about the history of the park. If you haven’t seen it yet, you can check it out below.

On the writing front, Rachael has followed Celeste’s lead and has written an article for Mainly Museums, a website filled with unique art and cultural experiences from around the world. Rachael’s article is about the history of Highgate Cemetery, and will be the perfect complement to this Halloween weekend.

On the blog

Alongside the partner work we’ve been doing, we’ve published a couple of great blogs on CBA Content.

We recently did a deep-dive case study into London arts charity Kazzum Arts, looking at what makes their content strategy so effective and engaging. We’d recommend anyone who is finding it difficult to know what they should be doing with their content to give it a read: it illustrates what works well and, importantly, why.

Separately, we made our first visits back to London’s museums and galleries and shared our thoughts and experiences on what it’s like to go to a gallery in the ‘new normal’. Spoiler: we actually thought it was better than normal in a lot of ways!

Website update

Last month we launched our beautiful new website, complete with a refreshed blog page, updated team story, and a brand new solution to creating content that your audience will care about and engage with.

Also live on the site is our Content Quiz, a fun, free and simple tool for finding out where you are on your content journey. Make sure to drop your email at the end of the quiz so we can send you your results!

Content Map Offer

From now until Christmas, CBA Content is giving 5 online businesses a free Content Map consultation. For people who work in the arts and heritage sector, these sessions are designed to help art galleries, heritage centres and cultural organisations improve their overall understanding of their audience and the type of content they should be creating for them.

The aim of our custom Content Maps is to guide arts and heritage organisations on their brand and customer story, so they can begin producing content that their audience is looking for and excited to engage with.

This is a limited offer, only available to the first 5 people who get in touch. A lot of value and tailored insights go into these Content Maps, so now is the time to give your content strategy a boost.

Interested, or know anyone who might be? Let us know by sending an email to celeste@cbacontent.com with the subject line “Content Map”.

In the meantime, we look forward to keeping in touch with you online!

Have a happy and safe autumn.

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