Content Marketing For Arts Charities: 5 Ways Kazzum Arts Is Doing It Right

Money is often cited as a barrier by arts charities and smaller cultural businesses to having a winning content marketing strategy. The truth is, you don’t need to be a big flashy company with a sizable marketing budget to grow online. In this post, we’re showing you how impactful marketing is not about the amount […]

What It’s Like Visiting London’s Museums Again

The V&A

After nearly four months of being closed, museums and galleries across England were able to reopen their doors at the beginning of July. While it took the CBA Content team – me and Rachael – a month to book our return visits, it was well worth the wait. To follow in our footsteps and see […]

How to Make the Most of Your Content (Without Reinventing the Wheel)

Keeping up with your business and personal wellbeing is particularly overwhelming at the moment. It’s a constant challenge to try and be productive, stay connected to colleagues, clients and customers, and come up with fresh content ideas. Today, we’re here to help lighten the load by making that last to-do item – content creation – […]

Why Marketing is Indispensable (and How to Show its Worth)

Marketing is undeniably human. It’s based on ideas, creativity and lateral thinking, on understanding people’s needs and wants, and how they think and behave. For this reason, marketing teams are an irreplaceable asset to any business in the museum, arts and cultural heritage sectors. Effective marketing helps identify visitor demographics and audience trends, improve engagement […]

5 Art Galleries With The Best Digital Content Strategies

Serpentine Gallery

As museums and galleries prepare for reopening on July 4th, we think now is a great moment to take a look at the best digital content strategies in the gallery world. Since digital content will continue to enhance cultural experiences outside of physical exhibitions, it’s important to keep your online audience top of mind. Because […]

Experiencing Art and Culture in Lockdown: What’s Changed and How Will We Adapt?

The Wallace Collection

Before lockdown, we might have filled our Saturday afternoons with a trip to a museum after brunch with friends, ending the day in a South Kensington pub to discuss the exhibition we’d seen. Now the galleries, museums, cafes, pubs, and other weekend hangout spots are closed due to COVID-19, we’ve had to make our own […]

Get Creative and Stay Connected During Lockdown

As we find new ways to connect with our community and adjust to this ‘new normal’, it’s difficult to know how we should be offering to help. Like always, we want to provide solutions and make it easier for people to reach their goals. Only today these problems and goals look a lot different. Now, […]

Why Walking in London is The Best Way to Explore Its Past

To put it simply: London is a city best explored on foot. While we have the most comprehensive public transport system in the UK, taking you anywhere in the city (more or less) seamlessly, it’s incredible how much you miss while underground or on a winding bus route. One of London’s greatest charms is its […]

Show Some Love For London: 5 Ways To Celebrate The City’s Culture

London skyline

While Cupid and romantic gestures normally take centre stage on St. Valentine’s Day, we’re here to show some love for the city we call home: an ode to London, one of the world’s great cultural capitals. Whether you want to illuminate your evenings with rising stars at the National Theatre, or clear your mind with […]

The New Cork Street: 5 Reasons to Visit Mayfair’s Galleries

For Londoners and visitors alike, Mayfair retains a reputation of opulence, wealth and exclusivity. Take the dozens of art dealerships off Piccadilly, for instance, selling collectors beautiful authentic paintings with seriously steep price tags. While I certainly wasn’t looking to buy any art when I visited Cork Street for the first time, I wasn’t sure […]

New Year, New Directions: CBA Content in 2020

tree

A new year means unmarked pages waiting to be filled with exploring, learning, growing and creating. It also represents a fresh and refocused start – a time to reflect, set goals and channel positive energy into the next phase of the business. At the end of 2019, we kickstarted our reflections and ran a series […]

Victorian Trees and Tudor Pies: Exploring Customs of Christmas Past

Sutton House Christmas

It’s the most wonderful time of the year: the holiday season, where we reflect on the year gone by, spend time with friends and family and inevitably indulge in our favourite traditions. During this festive time of reflection and celebration, have you ever considered how far back Christmas traditions go? I certainly hadn’t, until I […]

Like Mary Quant, Dare to be Different in Your Content Marketing

Mary Quant Fashion Exhibit

London-born fashion designer Mary Quant has gone down in history for her striking, daring and exciting takes on ordinary clothes in the 1960s. She is best known for popularising – some even say inventing – the miniskirt, and making fashion fun, accessible and practical for the modern woman. Fast forward to 2019 and you can […]

Use This Victorian Trick to Know Your Readers Better

Victorian fashion

Thomas and Jane Carlyle’s home in London was the place to be during the Victorian Era. Charles Dickens, Oscar Wilde, Lord Tennyson and Elizabeth Barrett Browning are a few of the literary giants who visited the writers’ home, engaging in worldly debates and friendly chats by the fire. The Carlyles moved to Chelsea in 1834 […]

A Summer of Content Adventures and Sunny Outlooks

Summer roadtrip

It’s the last Friday of August and the start of Labor Day weekend in the US – the perfect time to look back on summer and ahead to the fall. These past three months have been full of travel and content adventures. Both uncovered new territory and CBA Content, in particular, benefitted from new collaborations […]

White Papers Made Simple: Their Star Role in Content Marketing

At its core, a white paper is a guide that solves a problem for its reader. So not unlike a blog post or ebook? Correct, these content types all work to solve a problem for their audience, but white papers have certain qualities that set them apart. For example, white papers are: Longer than blog […]

Leonardo’s Drawings: An Enlightening Exercise in Understanding Your Audience

Vitruvian man

By the end of his life, Leonardo da Vinci had drawn thousands of sketches on the human body, horses, plants, architecture, engineering, maps, forces of nature – anything that captured his imagination. 500 years later and these drawings give us one of the closest and clearest looks into the Renaissance master’s mind. A presumed self-portrait […]

My Favorite Way for Coming Up With New Ideas (and How to Generate Your Own)

sparklers

Consider these three facts: The best pizzeria in the world doesn’t use menus that’s how easy they make it for you to decide – Marinara or Margherita. Growing lavender is a gradual process that takes some nurturing if you want it to last for years. Shakespeare is the master of capturing and holding an audience’s […]

A Shakespearean Guide to Writing Killer Landing Pages

Shakespeare

“My words fly up, my thoughts remain below. Words without thoughts never to heaven go.” The playwright behind this quote and many other famous lines of speech is none other than the Bard of Avon, William Shakespeare. The house where Shakespeare was born and grew up. Like most of his plays and poems, this quote […]

The Magic of Matilda: How to Use Content to Help Others

making a wish

By the time she was two, Matilda had learned what most people learn in their early 30s: how to take care of herself. I’ve always thought being able to take care of yourself is an achievement in its own right. So doing it while you’re learning to talk? That’s a superpower. Rewatching the film adaptation […]

5 Simple Ways to Spring Clean Your Online Business

flower tree

Overheard in the office this morning: “The sun’s out so I can’t complain.” After a few grey days and long months of winter, that pretty much sums up my feelings exactly. Spring has officially sprung in the British capital! Even if I’m still in boots and a jumper (hey, it’s London) the sunnier weather signals […]

Dare to be Like Dracula: The Mesmerizing Power of History & Horror

vlad dracula

Vampires look like humans. Some so beautiful they hypnotize people. Three such mesmerizing vampires seduced a lawyer from England, Jonathan Harker, when he visited Castle Dracula for the first time. It’s not until after Harker escapes from the female vampires’ deadly spell that he realizes Dracula, his host, only wants one thing: human blood. This […]

March of the Penguins: 3 Rituals to Enrich Your Client Relationships

Emperor penguins are extraordinary animals. For starters, they return to the same stretch of frozen water every winter to mate and give life to the next generation of penguins. In between finding a mate and nudging their chick onto the ice for the first time, they endure brutal weather elements (up to -60°C / -76°F), […]

How to Immerse Readers in Your Content

Notting Hill Carnival

When we arrived at the Music Box Village, people had already taken their seats. The film hadn’t started yet but it was plain to see that the show had already begun. We were the actors and actresses, lovers and mistresses, dancers and revellers, dressed as Voodoo maidens and Rio Casanovas. Coinciding with Valentine’s Day, the […]

Want to Get Published? Start Here.

woman in coffee shop

There’s nothing like good ole practical advice, is there? No wishy-washy explanations or roundabout responses, just the useful stuff. So when last week a freelance writer emailed me asking if I had any tips on pitching articles and breaking into a niche of writing, I wanted to give her something she could act on right […]

A Bed & Breakfast Guide to Attracting New Visitors to Your Site

Old Station House B&B

The sun was setting as we walked up to our bed and breakfast in Broadway, a charming village in the Cotswolds. Andy opened the door with a warm handshake and a smile, welcoming us inside so we could drop our bags before he gave us a tour of the house. Starting in the entranceway, he gave […]

The Crystal Ball of CBA Content: 5 Bright Visions

crystal ball

It’s only natural, or supernatural rather, to look at the year ahead each January. In the past, I kept my goals largely to myself, but now that I’m fully responsible for the direction and success of my work life, I’ve decided to spend some time reflecting on the past year and set goals for this […]

Why French Cuisine is Good for Content Marketing

“[T]hey know what to do with every scrap of hoof, snout, entrail, and skin … Because they grew up with that all-important dictum. Use everything! (And use it well.)” This is how Anthony Bourdain describes the French style of cooking in his book, A Cook’s Tour. I picked up his collection of food and travel tales before […]

How Creators Create: A Plastic Surgeon’s Love of Pottery

clay

He credits his early creative drive to spending three years in kindergarten — the advantage of being grouped together with his older brother — and his later breakthroughs in breast reconstruction, he believes were due in part to specializing in a more creative field of medicine: plastic surgery. Given his background, pottery seems to be […]

12 Summertime Workspaces Bound to Give You Digital Nomad Envy

The air is warm, the breeze is welcome and the backdrop, spectacular — a scene fit for a seasoned digital nomad. Even though I can’t say I’m one of them (well, not near the extent of the remote workers below), I have always believed that a change in scenery has the power to inspire and […]

3 Ways Mary Poppins Can Magically Boost Your Business

silhouette of woman

 If you want this choice position  Have a cheery disposition  Rosy cheeks, no warts!  Play games, all sort Does that bring back any childhood memories? Luckily for Jane and Michael Banks, the qualifications set out in their Perfect Nanny advertisement brought Mary Poppins down from her cloud and into their playroom. A little magic could’ve had […]

How to Grow Your Content Strategy Like Lavender

Fields of lavender

Walking through lavender fields in south London last weekend, I was filled with happiness. The beauty, the sight, the smell was all a delight. This new experience wandering through rows of lavender got me thinking — is it possible to give your audience a similarly positive experience through content? Turns out, yes it is. Lavender […]

For the Love of London: What This Content Creation Venture Has Taught Me So Far

woman silhouette

Keep laundry and other chores on Sundays. Set alarm clock (and get up) on weekdays. Grab a newspaper from the tube station every day. This sounds more like personal to-dos than work ones, doesn’t it? That’s because ever since I decided to go it alone and start my own content creation business, I’ve had to […]

Real Talk: What’s Content (and Why Should You Care About It)?

woman on laptop

You’ve heard this term, “content”, being thrown around a lot lately. “If you’re not producing content, then do you even exist?” they say. The word even makes up half of my business’s name. But really, what is it? And why does it matter to your business? Since there is no one-size-fits-all answer to these questions, let’s […]

The Royal Wedding’s Guide to Bonding With Your Readers

Royal Wedding Crowd

“She looked back at us!” “We totally made eye contact!” That’s pretty much how it went (times 100) after Meghan Markle and Prince Harry rode past my friend and me during their wedding procession around Windsor. Meghan Markle and Prince Harry riding down the Long Walk in Windsor.Photo by Sydney Bailey. We felt a real […]

3 Compelling Content Ideas to Win Over Your Audience’s Heart

woman jumping

The last bite of seafood pasta had been twirled onto my fork and finished off. None of us wanted to leave this restaurant, its beachy, open-air construction built right into the cliff. To remember it, we took a photo with the very friendly staff before saying ciao and grazie. It was a 30-minute walk back to the ferry, but […]

Easy as (Pizza) Pie: How to Make Your Customer Say Yes

girl in market

Marinara or Margherita? Coca-Cola, birra or acqua? That’s how they take your order at L’Antica Pizzeria da Michele in Naples, what some consider to be the best pizza place in the world. Sure, it doesn’t hurt that this was the pizza Elizabeth Gilbert affectionately described in Eat, Pray, Love, but part of the restaurant’s appeal is […]

This Content Checklist Will Make More People Want to Visit Your Site

Writing a checklist

Bathing suit…check. Passport…check. Boarding pass…check. If only improving your website’s content was as easy as preparing for a trip to the coast of Italy (I may be going there this weekend and it may be consuming all my thoughts). Well, if you knew how to prep your content and had a focused checklist to follow, […]

Put a Spring in Your Website’s Step With These 3 Revitalizing Tips

People working outside

Cafe doors are flung open. City dwellers flock to the park and I’m sipping on the first iced coffee of the season. It’s only mid-April but with temperatures in the 80s (close to 30°C), London has fallen under a summertime spell. Of course it won’t stay this warm for long, but while it does, let’s […]

The Simple Art of Differentiating Yourself (and Attracting an Audience)

blue butterfly

One of the first things you see when you exit the train station in Bath, Somerset, is an iconic British telephone booth filled with flowers. I’ve seen lots of red telephone booths, some lined with books inside, others vandalized and wreaking of urine, but never filled with purple primroses and intertwining ivy. I took a […]

3 Meaningful Ways to Connect with Your Online Community

Woman with phone

We had 30 minutes to kill before the next bus to Chatsworth, so we started making our way to a coffee shop around the corner. Before going in, I noticed a man in a big green coat and checkered Sherlock Holmes hat talking to my boyfriend. He had just arrived from Baslow, a town over, […]

The ‘This Is Us’ Approach to Evaluating Your Online Business

woman working on website

While catching up on one of my favorite American TV shows, This Is Us, Beth and Randall (a married couple) played a game called “Worst-Case Scenario.” It’s like a mental check they do with each other when something goes wrong. For example, when their foster daughter, Deja, is being difficult and moody all the time, they […]