Vitruvian man

Leonardo’s Drawings: An Enlightening Exercise in Understanding Your Audience

By the end of his life, Leonardo da Vinci had drawn thousands of sketches on the human body, horses, plants, architecture, engineering, maps, forces of nature - anything that captured his imagination. 500 years later and these drawings give us one of the closest and clearest looks into the Renaissance master's mind. A presumed self-portrait … Continue reading Leonardo’s Drawings: An Enlightening Exercise in Understanding Your Audience

Writing a checklist

This Content Checklist Will Make More People Want to Visit Your Site

Bathing suit…check. Passport…check. Boarding pass…check. If only improving your website’s content was as easy as preparing for a trip to the coast of Italy (I may be going there this weekend and it may be consuming all my thoughts). Well, if you knew how to prep your content and had a focused checklist to follow, … Continue reading This Content Checklist Will Make More People Want to Visit Your Site

People working outside

Put a Spring in Your Website’s Step With These 3 Revitalizing Tips

Cafe doors are flung open. City dwellers flock to the park and I’m sipping on the first iced coffee of the season. It’s only mid-April but with temperatures in the 80s (close to 30°C), London has fallen under a summertime spell. Of course it won’t stay this warm for long, but while it does, let’s … Continue reading Put a Spring in Your Website’s Step With These 3 Revitalizing Tips

blue butterfly

The Simple Art of Differentiating Yourself (and Attracting an Audience)

One of the first things you see when you exit the train station in Bath, Somerset, is an iconic British telephone booth filled with flowers. I've seen lots of red telephone booths, some lined with books inside, others vandalized and wreaking of urine, but never filled with purple primroses and intertwining ivy. I took a … Continue reading The Simple Art of Differentiating Yourself (and Attracting an Audience)

woman working on website

The ‘This Is Us’ Approach to Evaluating Your Online Business

While catching up on one of my favorite American TV shows, This Is Us, Beth and Randall (a married couple) played a game called "Worst-Case Scenario." It's like a mental check they do with each other when something goes wrong. For example, when their foster daughter, Deja, is being difficult and moody all the time, they … Continue reading The ‘This Is Us’ Approach to Evaluating Your Online Business