woman on laptop

Real Talk: What’s Content (and Why Should You Care About It)?

You've heard this term, "content", being thrown around a lot lately. "If you're not producing content, then do you even exist?" they say. The word even makes up half of my business's name. But really, what is it? And why does it matter to your business? Since there is no one-size-fits-all answer to these questions, let's … Continue reading Real Talk: What’s Content (and Why Should You Care About It)?

woman jumping

3 Compelling Content Ideas to Win Over Your Audience’s Heart

The last bite of seafood pasta had been twirled onto my fork and finished off. None of us wanted to leave this restaurant, its beachy, open-air construction built right into the cliff. To remember it, we took a photo with the very friendly staff before saying ciao and grazie. It was a 30-minute walk back to the ferry, but … Continue reading 3 Compelling Content Ideas to Win Over Your Audience’s Heart

girl in market

Easy as (Pizza) Pie: How to Make Your Customer Say Yes

Marinara or Margherita? Coca-Cola, birra or acqua? That's how they take your order at L'Antica Pizzeria da Michele in Naples, what some consider to be the best pizza place in the world. Sure, it doesn't hurt that this was the pizza Elizabeth Gilbert affectionately described in Eat, Pray, Love, but part of the restaurant's appeal is … Continue reading Easy as (Pizza) Pie: How to Make Your Customer Say Yes

Writing a checklist

This Content Checklist Will Make More People Want to Visit Your Site

Bathing suit…check. Passport…check. Boarding pass…check. If only improving your website’s content was as easy as preparing for a trip to the coast of Italy (I may be going there this weekend and it may be consuming all my thoughts). Well, if you knew how to prep your content and had a focused checklist to follow, … Continue reading This Content Checklist Will Make More People Want to Visit Your Site

People working outside

Put a Spring in Your Website’s Step With These 3 Revitalizing Tips

Cafe doors are flung open. City dwellers flock to the park and I’m sipping on the first iced coffee of the season. It’s only mid-April but with temperatures in the 80s (close to 30°C), London has fallen under a summertime spell. Of course it won’t stay this warm for long, but while it does, let’s … Continue reading Put a Spring in Your Website’s Step With These 3 Revitalizing Tips

woman working on website

The ‘This Is Us’ Approach to Evaluating Your Online Business

While catching up on one of my favorite American TV shows, This Is Us, Beth and Randall (a married couple) played a game called "Worst-Case Scenario." It's like a mental check they do with each other when something goes wrong. For example, when their foster daughter, Deja, is being difficult and moody all the time, they … Continue reading The ‘This Is Us’ Approach to Evaluating Your Online Business