My Favorite Way for Coming Up With New Ideas (and How to Generate Your Own)
Consider these three facts: The best pizzeria in the world doesn’t use menus that’s how easy they make it for you to decide – Marinara or Margherita. Growing lavender is a gradual process that takes some nurturing if you want it to last for years. Shakespeare is the master of capturing and holding an audience’s […]
A Shakespearean Guide to Writing Killer Landing Pages
“My words fly up, my thoughts remain below. Words without thoughts never to heaven go.” The playwright behind this quote and many other famous lines of speech is none other than the Bard of Avon, William Shakespeare. Like most of his plays and poems, this quote from Hamlet still holds meaning some 400 years later. […]
How to Immerse Readers in Your Content
When we arrived at the Music Box Village, people had already taken their seats. The film hadn’t started yet but it was plain to see that the show had already begun. We were the actors and actresses, lovers and mistresses, dancers and revellers, dressed as Voodoo maidens and Rio Casanovas. Coinciding with Valentine’s Day, the […]
Want to Get Published? Start Here.
There’s nothing like good ole practical advice, is there? No wishy-washy explanations or roundabout responses, just the useful stuff. So when last week a freelance writer emailed me asking if I had any tips on pitching articles and breaking into a niche of writing, I wanted to give her something she could act on right […]
A Bed & Breakfast Guide to Attracting New Visitors to Your Site
The sun was setting as we walked up to our bed and breakfast in Broadway, a charming village in the Cotswolds. Andy opened the door with a warm handshake and a smile, welcoming us inside so we could drop our bags before he gave us a tour of the house. Starting in the entranceway, he gave […]
How to Grow Your Content Strategy Like Lavender
Walking through lavender fields in south London last weekend, I was filled with happiness. The beauty, the sight, the smell was all a delight. This new experience wandering through rows of lavender got me thinking — is it possible to give your audience a similarly positive experience through content? Turns out, yes it is. Lavender […]
The Royal Wedding’s Guide to Bonding With Your Readers
“She looked back at us!” “We totally made eye contact!” That’s pretty much how it went (times 100) after Meghan Markle and Prince Harry rode past my friend and me during their wedding procession around Windsor. We felt a real connection with Meghan, especially after seeing the personal and modern touches she put on the […]
This Content Checklist Will Make More People Want to Visit Your Site
Bathing suit… check. Passport… check. Boarding pass… check. If only improving your website’s content was as easy as preparing for a trip to the coast of Italy (I may be going there this weekend and it may be consuming all my thoughts). Well, if you knew how to prep your content and had a focused […]
3 Meaningful Ways to Connect with Your Online Community
We had 30 minutes to kill before the next bus to Chatsworth, so we started making our way to a coffee shop around the corner. Before going in, I noticed a man in a big green coat and checkered Sherlock Holmes hat talking to my boyfriend. He had just arrived from Baslow, a town over, […]