Sutton House Christmas

Victorian Trees and Tudor Pies: Exploring Customs of Christmas Past

It’s the most wonderful time of the year: the holiday season, where we reflect on the year gone by, spend time with friends and family and inevitably indulge in our favourite traditions. During this festive time of reflection and celebration, have you ever considered how far back Christmas traditions go? I certainly hadn’t, until I … Continue reading Victorian Trees and Tudor Pies: Exploring Customs of Christmas Past

Mary Quant Fashion Exhibit

Like Mary Quant, Dare to be Different in Your Content Marketing

London-born fashion designer Mary Quant has gone down in history for her striking, daring and exciting takes on ordinary clothes in the 1960s. She is best known for popularising - some even say inventing - the miniskirt, and making fashion fun, accessible and practical for the modern woman. Fast forward to 2019 and you can … Continue reading Like Mary Quant, Dare to be Different in Your Content Marketing

Vitruvian man

Leonardo’s Drawings: An Enlightening Exercise in Understanding Your Audience

By the end of his life, Leonardo da Vinci had drawn thousands of sketches on the human body, horses, plants, architecture, engineering, maps, forces of nature - anything that captured his imagination. 500 years later and these drawings give us one of the closest and clearest looks into the Renaissance master's mind. A presumed self-portrait … Continue reading Leonardo’s Drawings: An Enlightening Exercise in Understanding Your Audience

sparklers

My Favorite Way for Coming Up With New Ideas (and How to Generate Your Own)

Consider these three facts: The best pizzeria in the world doesn't use menus that's how easy they make it for you to decide - Marinara or Margherita. Growing lavender is a gradual process that takes some nurturing if you want it to last for years. Shakespeare is the master of capturing and holding an audience's … Continue reading My Favorite Way for Coming Up With New Ideas (and How to Generate Your Own)

4 Illuminating Steps to Listening to Your Audience (and Learning to Speak Their Language)

Have you ever traveled to a foreign city without planning anything except your plane ticket? If you have, I bet you felt lost and a bit overwhelmed by all the decisions you had to make on the spot - directions, accommodation, activities, meals. Most likely though you did some research and planning ahead of time … Continue reading 4 Illuminating Steps to Listening to Your Audience (and Learning to Speak Their Language)

vlad dracula

Dare to be Like Dracula: The Mesmerizing Power of History & Horror

Vampires look like humans. Some so beautiful they hypnotize people. Three such mesmerizing vampires seduced a lawyer from England, Jonathan Harker, when he visited Castle Dracula for the first time. It's not until after Harker escapes from the female vampires' deadly spell that he realizes Dracula, his host, only wants one thing: human blood. This … Continue reading Dare to be Like Dracula: The Mesmerizing Power of History & Horror

March of the Penguins: 3 Rituals to Enrich Your Client Relationships

Emperor penguins are extraordinary animals. For starters, they return to the same stretch of frozen water every winter to mate and give life to the next generation of penguins. In between finding a mate and nudging their chick onto the ice for the first time, they endure brutal weather elements (up to -60°C / -76°F), … Continue reading March of the Penguins: 3 Rituals to Enrich Your Client Relationships

clay

How Creators Create: A Plastic Surgeon’s Love of Pottery

He credits his early creative drive to spending three years in kindergarten -- the advantage of being grouped together with his older brother -- and his later breakthroughs in breast reconstruction, he believes were due in part to specializing in a more creative field of medicine: plastic surgery. Given his background, pottery seems to be … Continue reading How Creators Create: A Plastic Surgeon’s Love of Pottery

silhouette of woman

3 Ways Mary Poppins Can Magically Boost Your Business

If you want this choice position Have a cheery disposition Rosy cheeks, no warts! Play games, all sort   Does that bring back any childhood memories? Luckily for Jane and Michael Banks, the qualifications set out in their Perfect Nanny advertisement brought Mary Poppins down from her cloud and into their playroom. A little magic … Continue reading 3 Ways Mary Poppins Can Magically Boost Your Business

woman silhouette

For the Love of London: What This Content Creation Venture Has Taught Me So Far

Keep laundry and other chores on Sundays. Set alarm clock (and get up) on weekdays. Grab a newspaper from the tube station every day. This sounds more like personal to-dos than work ones, doesn’t it? That’s because ever since I decided to go it alone and start my own content creation business, I’ve had to … Continue reading For the Love of London: What This Content Creation Venture Has Taught Me So Far

woman on laptop

Real Talk: What’s Content (and Why Should You Care About It)?

You've heard this term, "content", being thrown around a lot lately. "If you're not producing content, then do you even exist?" they say. The word even makes up half of my business's name. But really, what is it? And why does it matter to your business? Since there is no one-size-fits-all answer to these questions, let's … Continue reading Real Talk: What’s Content (and Why Should You Care About It)?

woman jumping

3 Compelling Content Ideas to Win Over Your Audience’s Heart

The last bite of seafood pasta had been twirled onto my fork and finished off. None of us wanted to leave this restaurant, its beachy, open-air construction built right into the cliff. To remember it, we took a photo with the very friendly staff before saying ciao and grazie. It was a 30-minute walk back to the ferry, but … Continue reading 3 Compelling Content Ideas to Win Over Your Audience’s Heart

girl in market

Easy as (Pizza) Pie: How to Make Your Customer Say Yes

Marinara or Margherita? Coca-Cola, birra or acqua? That's how they take your order at L'Antica Pizzeria da Michele in Naples, what some consider to be the best pizza place in the world. Sure, it doesn't hurt that this was the pizza Elizabeth Gilbert affectionately described in Eat, Pray, Love, but part of the restaurant's appeal is … Continue reading Easy as (Pizza) Pie: How to Make Your Customer Say Yes

Writing a checklist

This Content Checklist Will Make More People Want to Visit Your Site

Bathing suit…check. Passport…check. Boarding pass…check. If only improving your website’s content was as easy as preparing for a trip to the coast of Italy (I may be going there this weekend and it may be consuming all my thoughts). Well, if you knew how to prep your content and had a focused checklist to follow, … Continue reading This Content Checklist Will Make More People Want to Visit Your Site

People working outside

Put a Spring in Your Website’s Step With These 3 Revitalizing Tips

Cafe doors are flung open. City dwellers flock to the park and I’m sipping on the first iced coffee of the season. It’s only mid-April but with temperatures in the 80s (close to 30°C), London has fallen under a summertime spell. Of course it won’t stay this warm for long, but while it does, let’s … Continue reading Put a Spring in Your Website’s Step With These 3 Revitalizing Tips

blue butterfly

The Simple Art of Differentiating Yourself (and Attracting an Audience)

One of the first things you see when you exit the train station in Bath, Somerset, is an iconic British telephone booth filled with flowers. I've seen lots of red telephone booths, some lined with books inside, others vandalized and wreaking of urine, but never filled with purple primroses and intertwining ivy. I took a … Continue reading The Simple Art of Differentiating Yourself (and Attracting an Audience)

woman working on website

The ‘This Is Us’ Approach to Evaluating Your Online Business

While catching up on one of my favorite American TV shows, This Is Us, Beth and Randall (a married couple) played a game called "Worst-Case Scenario." It's like a mental check they do with each other when something goes wrong. For example, when their foster daughter, Deja, is being difficult and moody all the time, they … Continue reading The ‘This Is Us’ Approach to Evaluating Your Online Business